Wrap It Up! — Pre-cut Wrapping Paper
Introduction
Whether the occasion is Christmas, a birthday, a wedding shower, or any other special purpose, people prefer not to give gifts that are unwrapped. In fact, because an unwrapped gift tend to convey a less intimate and positive image, no gift is sometimes better than giving an unwrapped gift at all. That said, wrapping gifts frustrates and aggravates a great many people. Fortunately, the invention of Preformed Peel and Stick Gift Wrap, can end this negative chore and make gift wrapping the pleasant experience it should be. Image the thought of not having to cut, measure, fold, tuck and tape wrapping paper and the guarantee of ensuring every gift looks professionally wrapped. What more, this method is far positively user friendly with any and all potential users. Despite age or physical abilities, Preformed Gift Wrapping makes it possibly potential for anyone to perform the task of wrapping a gift.
The basic information package report is a general resume of “Preformed Peel and Stick Gift Wrapping”, summarizing its positive and most appealing features. This information clearly defines the major assets of Preformed Gift Wrapping including its efficient use and significant market potential appeal, both domestic and foreign.
The summary information reviews in detail, the distinctive features of the product modification and the needs it may fulfill, in making gift wrapping less time consuming and cumbersome.
With “Preformed Gift Wrapping”, the individual would be able to wrap gifts without the use of scissors or adhesive tape. There will be no extensive paper cutting or excessive waste, which has a tendency to occur, using the traditional method of gift wrapping. Instead of folding corners or trying not to rip the paper the consumer would simply remove the protective paper covering atop the adhesive and secure the wrapping paper to the box.
General Considerations
If manufactured, this product would consist of pre-folded, pre-measures, and pre-cut wrapping paper which would incorporate a plurality of adhesive tabs. The “Preformed Peel And Stick Gift Wrapping” would be cut to the exact size to wrap conventional gift boxes. The paper would be comprised of three sections, with the adhesive tabs resting around the perimeter of each section. Incorporated within the design of the wrapping paper would be flaps which would fit and tuck within the precise dimensions of the box. The underside of the center section of wrapping paper would feature the outline of a standard gift box which would provide a guide for gift givers. The wrapping paper could include an array of colors and designs for various holidays, special occasions, and non-occasions.
In order to use the “Preformed Peel And Stick Gift Wrapping”, the consumer would place the wrapping paper upon a flat surface with the decorative designs resting face down. Next, the gift positioned within the box would be placed atop the outline. The protective wax-coated paper would be removed from the adhesive would be pressed in place to secure the wrap. Therefore, this wrapping paper would not require the use of a roll of adhesive tape. The top section of the wrapping paper would be taped first, followed by the end flaps, and finally the middle flaps. The wrapped gift could then be name tags or a greeting card. These items could be purchased separately or prepackaged with the wrapping paper and desired box. This concept would be considered a one stop cost effective time saver for the consumer.
Historical Development
Sometime ago, Mr. Richardson identified a need or a problem to be solved that prompted this invention. Hence, “Preformed Peel And Stick Gift Wrapping” was conceived and was created by Mr. Richardson. A prototype by reason of its visibility and tangibility, makes it easier for anyone who may become interested in the idea to have a clearer understanding of its concept and purpose. Subsequently, sketches/drawings and a written description were prepared for patent. No attempts have been made to manufacture o market “Preformed Peel And Stick Gift Wrapping” in the past by anyone else prior to Mr. Richardson . Currently there are no other products on the market that provides this highly efficient and unique gift wrapping need to the consumer anywhere. All individuals who have reviewed this invention were very positive and feel that it’s an idea whose time has come. Numerous people interviewed indicated that they would most definitely use this product if it were on the market.
Production Consideration
The potential exists for varying the production of “Preformed Peel And Stick Gift Wrapping” in ways which would make it more appealing to a wider range of end users. This could include producing the gift wrap in a variety of sizes and lengths to accommodate the sizes of conventional gift boxes. Furthermore, the wrapping paper could be produced in a variety of colors with designs appropriate for various holidays, occasions, and non-occasions such as Christmas, weddings, birthdays, etc. also various colors and designs depicting different cultures and ethnic background.
Benefits, Appeals, Trends
Many factors influence the acceptance of a product in the market place. Three of the major factors relate to the needs a product fulfills, the benefits derived from the use of the product and the appeal it generates to the user. Also, important are the trends and outlook of the industry pertaining to the invention.
Marketing Considerations
Americans annually spend billions of dollars on convenience items for the home, office, car, or for personal enjoyment. As a nation we respond positively to “the very latest” in fashions, home styles, furnishings, personal appearance, and even to work and leisure habits.
Unsatisfied with the Industrial Revolution, Americans went head-on into the Technological Revolution ever pushing for the new, the unusual, and the latest in what mankind can devise from the materials at his disposal.
The fact that Americans seek advancement in convenience is not an indictment of our society; rather, it is a reflection of Americans’ determination to fulfill more of their individual dreams by giving themselves more time. Too many American’s time is a precious commodity, consequently time-saving convenience products are usually given close scrutiny by the consuming public. Such products enable consumers to quickly perform a task and then have more free leisure time to participate in enjoyable pursuits of their own choosing. The advent and advancement of technology has not doubt brought about increased standard of living in the lives of Americans.
The variety and assortment of products available in America’s economy is by far the most convincing testimony of the success of the free-enterprise concept of economic development. Product improvement has let to literally billions of dollars in consumer savings. In addition, new product introductions that make life easier or more enjoyable continue to grow annually.
The climate for individual enterprise has never been better. The ingenuity of the inventive mind will continue to amaze the using public and fire imaginative inventors on to ever greater achievements.
With regards to “Preformed Peel And Stick Gift Wrapping” it is of interest to note the trends within the gift wrap industry. According to a study conduct by heading Edge Reports, sales of gift wrap, ribbon and decorative items topped $2 billion in 1995.
Christmas gift wrap currently accounts for 50% of this total.
Market Targets
One of the most important factors to consider in the new product development process is the size of the potential market. Since most products are targeted to specific groups of consumers with specialized interest it is often possible to segment the market into sub-markets. Each sub-market differs in its requirements, buying habits, or other critical characteristics.
It is not the intention to imply that all or even any of the markets identified would represent actual purchasers of “Preformed Peel And Stick Gift Wrapping”. The purpose is simply to identify those groups which are viewed as being appropriate potential market targets for the invention in the event that it is manufactured and marketed.
The Primary Market would consist of individuals about 12 years of age and older. The Bureau of the Census estimates the population of this age group to be 207,864,000, comprised of 100,484,000 males and 107,381,000 females. By 2000, this segment of our population is projected to increase to 225,538,000, comprised of 109,290,000 males and 116,250,000 females.
Various members of a household would likely share the use of “Peel And Stick Gift Wrapping”; therefore, to assess the market quantitatively, it may be of interest to consider the number of households in the U.S.
These individuals reside in the 99.0 million households in the U.S., including 69.3 million family households. Of the 29.7 million non-family households, 24.7 million are individuals living alone. Please refer to the graft outline for an overview of the rise in household formations.
The average American gives 61 gifts a year at a cost of $1,492, according to Spiegel catalog. The Conference Board in New York predicted that American would spend $37 billion on holiday gift-buying during 1990. The typical American family spent about $325 for gifts, down an average of $10.00.
Nearly 3% of the average household budget is spent on gifts. Householders aged 45 to 54 are the most extravagant givers, as their gift spending is nearly 60 percent higher than average. In this category, younger households append more than average only on gift watches and jewelry. Householders aged 35 to 44 spend more on baby clothes, while 65 to 74 year olds favor appliances and houseware gifts.
In addition to the Primary Market described above, the international market would represent a Secondary Market. Factors of language, cultures and standards of living would be important considerations when viewing the world market.
Many products today enjoy worldwide distribution. The interdependence of nations, growing import and export trade, and expanding common markets have all tended to draw our world closer together in both buying habits and product utilizations. With more liberal trade policies and increased freedom of travel, the interest in foreign markets is bound to increase.
In 1995, the value of U.S. exports totaled $584.74 billion, of which $451.83 billion or 77 percent, was manufactured goods. Canada is by far America’s highest volume trading partner, accounting for $127.23 billion of U.S. exports. Japan imported $64.34 billion in U.S. goods; Mexico, $46.29 billion; the United Kingdom, $28.86 billion; South Korea, $25.38 billion; and Germany, $22.39 billion. Eight additional countries each imported more than $10 billion in American goods: Taiwan, Netherlands, Singapore, France, Hong Kong, Belgium, China, Brazil and Australia. The value of exports to these nations totaled $126.11 billion.
As they relate to the marketing of the “Preformed Peel And Stick Gift Wrapping”, it is interesting to note that exports of paper and paperboard products totaled $4.92 billion in 1994, and were expected to total $6.56 billion in 1995.
Distribution Outlets
The following channels present potential outlets where “Preformed Peel And Stick Gift Wrapping” could be distributed:
Conventional Department Stores |
|
Discount or mass Merchandising Department Stores |
|
National Chain Department Stores |
|
Variety Stores |
|
Drug & Proprietary Medicine Stores |
|
Greeting Card Stores |
|
Novelty Stores |
|
Wholesalers of Novelties (includes manufacturers) |
|
Distribution to the international market would involve selected exporters as indicated below:
Exporters of Paper, except Building Paper |
|
Mail Order Distribution Companies |
|
Patent Information
Filing Date |
7/16/1998 |
Notice of Allowance |
9/21/2000 |
Serial Number |
09/116,982 |
Docket Number |
MIM987 |
Law Firm Number |
K and A 98-0392
Kaardal and Associates
3500 S 1st Ave Circle
Suite 250
SIOUX FALLS, SD 57105 |
UTILITY PATENT |
|
Examinor |
NASSAR AHAMAD JEFF PROHEL
Registration Number 35987
September 7, 2000 |
Bibliography
Standard Industrial Classification Statistics
Dun’s Marketing Services, Dun & Bradstreet Corporation, 1993.
Report FT900 (CB-95-191)
Bureau of the Census, Foreign Trade Division, August 1995.
“Big emerging Markets and U.S. Trade”
Economic Perspectives, July-August 1995.
Statistical Abstract of the United States, 1996 (116th Edition)
Bureau of the Census, Department of Commerce, Washington, D.C., January 1996.
Statistical Abstract of the United States, 1992 (112th Edition)
Bureau of the Census, Department of Commerce, Washington, D.C., January 1992.
Projections of the Population of the United States by Age, Sex and Race: 1998 to 2080
Current population Reports, Population Estimates and Projections, U.S. Department of Commerce, Bureau of the Census, January 1989.
“Christmas Gift wrap is Rolling in Sales”
Giftware News, July 1996.
“Hark! Angels Still Fly High”
Selling Christmas Decorations, January 1996.
“Surveys Worth Noting"
The Pittsburgh Press, Sunday, July 28, 1991.
“Less than Merry Shoppers”
Adweek’s Marketing Week, December 10, 1990.
“The Age of Spending”
American Demographics, November, 1990.
Contact Information
Mr. Cecil A. Richardson
Mailing address: PO Box 221484, Hollywood, FL 33022
Home address:
5714 Balsam Drive, Fort Pierce, FL 34982
Phone: (954) 200-0547
Mr. Robert Campbell
Office address: 421 S. 26 Avenue, Hollywood, FL 33020
Phone: (954) 802-0265
Fax: (496) 621-8122
Wrap It Up!Pre-cut Wrapping PaperPeel and Stick tabson reverse side of paperPrototype exists.
Wrap It Up!Design featuresModified gift wrap would be pre-measured, pre-cut and pre-folded.Gift wrap accommodates to the sizes of conventional gift boxes.Each edge of the undecorated side of the paper would feature at least one adhesive tab.Gift wrap would feature flaps designed to fit and tuck with the precise measurements of the boxes.To use, gift wrap would be placed decorative-side-down on a flat surface.Box would be placed on the center of the paper, folded around and adhered to it.Sizes, colors and patterns would vary.
Wrap It Up!Design advantagesEnsures every gift looks professionally wrapped.Conserves paper by eliminating having to cut off excess pieces and strips.Ends having to measure, cut, tuck and tape paper to the gift box.Producible in a variety of attractive patterns and appropriate themes.Sizes could vary to accommodate conventional gift boxes of all sizes.Safe and easy to use for children, adults and the elderly.Great for use on Christmas, birthday, shower and wedding gifts.
Wrap It Up!Target marketsHouseholds.Department Stores.Retail Establishments.Gift Wrapping Services.
Wrap It Up!Marketing outletsConventional, discount and national chain department stores.Variety stores.Wholesalers and retailers of proprietary medications and druggists' sundries.Greeting card shops.Wholesalers and retailers of novelties.Mail-order catalogs.Televised home shopping programs.Internet and online services.